Evex - EVEX: Event, Trade Show, Marketing Actions and Experiential Marketing Software

            

Is the most advanced software in the market, having state of the art technology, developed by TREXMART, for companies that participate in Events, Trade Shows or implement Marketing actions and Experiential Marketing.

Among the benefits are: The possibility to administer, manage, measure results, analyze the information and make decisions when deciding to do Events, Trade Shows or implement any Marketing or Experiential Marketing Action.

Some of the benefits are:

- Completely bilingual (English / Spanish) with the possibility to add as many languages   as needed (according to Market volume).

- Manage unlimited Events, Trade Shows or Marketing Actions.*

- Manage unlimited information of the Events, Trade Shows or Marketing Actions.*

- Helps to establish the objectives of the Event, Trade Show or Marketing Action.

- Measure results, return of the investment, media exposure, in addition to 10 other ratios.

- Provides a planning schedule with dates to implement the Event or Trade Show with no   problems.

- Track the budget and warns you if you are under or over budget.

- Provides with 4 (four) different budget methods to do the different measurements   calculations.

- Manage, administer, and track the personnel involved in the Event, Trade Show or   Marketing action.

- Manage, administer and track the generated leads.

- Manage, administer and track the vendors and suppliers.

- Allow to compare different events or trade shows in order to make decisions about what   Event or Trade Show to do, among the available options to choose from.

- Calculate the potential audience, quantity of literature to print.

- Calculate the needed space in the Event or Trade Show.

- Calculate the samples to prepare and calculate the needed booth staff to do the Event   or Trade Show.

- Simulate the Event, Trade Show or Marketing action with queuing theory, which   includes among other options, to simulate the calculation of Reputation Lost for   unattended prospects by the exhibit personnel or staff.

- Track how the company and their competitors presented themselves.

- Track the customer experience with your company and with the competitors.

- Analyze how effective was implemented the company´s Sales, Press and Image goals   for the Event, Trade Show or Marketing Action.

     And much more!

          *Limited by the available memory and storage space.

All the information is recorded so in the event the marketing personnel change, or is transferred to other areas, the new personnel can continue analyzing the past marketing actions your company and your competitors implemented, and can continue implementing marketing actions without any interruptions or any information loss, providing the full information to all divisions of the company that uses the software.

It provides a very solid Event, Trade Show and Marketing actions analysis tool, focused in the ROI (Return On Investment) and to know more about the consumer, prospect or client.